Naveen Karunanidhi is a product designer with over 3 years of expertise, specializes in crafting exceptional 0-1 product experiences through creative and strategic thinking.
Hi, I’m Naveen, a Product Designer shaping intuitive experiences from complex challenges. Currently at Arriva UK Trains, I’m enhancing the booking experience across web and mobile, impacting millions of users nationwide. I approach every project with a deep curiosity for the “why,” ensuring design decisions create meaningful outcomes.

Over the past four years, I’ve collaborated with B2B, B2C, and startup teams, including Hierographx, Team&Tonic and Mingler, designing products that drive both user satisfaction and business impact. From research and prototyping to testing and iteration, I engage with every stage of the design process, blending creativity with strategic thinking.

I combine user-centered design with technological insight to craft solutions that are both effective and innovative. A career highlight includes leading the design of a startup’s flagship product, which played a key role in securing Series funding — a testament to the real-world impact of thoughtful design.

My core human-centered design approach

Number 1 Bullet Point

Problem Solver

I see every challenge as an opportunity for innovation. I thrive on tackling complex problems and breaking them down into actionable, human-centered solutions that make a real difference for users.

Number 2 Bullet Point

Goal Driven

Every product I design starts with a clear focus on user goals. By keeping these objectives at the forefront, I create designs that not only address user needs but also align with business outcomes, ensuring the product drives success for both the user and the company.

Number 3 Bullet Point

People Centric

I believe in putting people at the center of the design process. By understanding the unique needs of users, I ensure that every design decision is grounded in empathy, leading to solutions that are impactful and meaningful.

Words from my past colleagues
who worked with me

Senior Product Designer

Ridiculously efficient is the phrase that comes to mind when I think about Naveen. We worked together on a SaaS project when I noticed he is working fast and at the same time precisely with discipline. As his mentor, I can tell he is a remarkable teammate. It was more than a delight to work with him and I can't wait to operate on a project with him again!

Co-founder and Creative Director

Naveen and Murphy are an awesome team to work with. We worked together on multiple complex projects, including a crypto wallet, an NFT marketplace and a website for a B2B SaaS product. Every time, they were able to dive deep in the topic in a short amount of time, understand the problems at hand and explore multiple solutions fast. The synergies between them are undeniable, which is why I will keep working with both of them together for as long as I can.